![]() ![]() There is a lot of data to build on, so recommend you reserve a few minutes to get to know the system and its functionalities. Jump into the demo to discover more insights on Angry Birds Dream Blast. In December 2022 Angry Birds Dream Blast had 9 different tournament events, which has likely been one of the drivers for the game’s success (current RpD over 12 $ in the US, comparable to leader games such as Homescapes), as the average amount of tournament events in competing games is around 3. Brand placement in games is definitely a new trend of #monetization. A player can use the promo code or give it to a friend. The reward includes a unique avatar and a promotional code for a free 2-month Youtube Premium subscription. A player needs to clear 5 levels to win a reward. In October 2022, downloads increased by +20% WoW after Rovio introduced a new unique event with a Youtube Premium subscription as a reward, followed by a successful UA campaign. Perhaps it should, as the game’s revenue increased significantly after the event and the following UA campaign. This type of mechanics had not been met in any top 50 Matching Puzzle games before. In August 2022, Rovio introduced a new event with the goal of getting rewards by playing one endless event level for as long as possible. Examples of unique events and successful UA campaigns This has motivated many players to spend money to avoid losing their points, leading to increased revenue for the tournament. However, if a player loses a level, any unsubmitted points are lost. These points can be submitted to the leaderboard to win prizes and rewards. In the new tournament, players earn points by сreating bonuses on levels. Revenue growth of +28% WoW without difference in downloads was seen following the new tournament event released on the 9th of December. In addition, the player got the opportunity to receive Season Pass points in the offer. These Season Pass points constantly remind him of the long-term event in the game, and stimulate him to be more active in the game in order to advance as far as possible in the Season Pass to not lose the opportunity to receive rewards. Whatever the player does in the game, he receives Season Pass points. Also, the player can buy Season Pass points in Stella’s store for a special currency, which he gets by passing the main levels. In this way, the game involves players in all events, connecting players with different interests at one point of progress - the Season Pass. Now the player also receives Season Pass points as a reward for achievements in the game's events. Previously, the player received Season Pass points only for completing the levels. The main changes that have been made to the game have to do with the Season Pass. This drove a major increase in key metrics and was followed by a successful UA campaign. New type of tournament event & linking Season Pass to tournaments drove significant revenue growthĪ monthly revenue growth of +40% since May 2022 was witnessed after Rovio Entertainment Corporation linked a Season Pass to tournament events and offer. ![]()
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